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PRCA warns: “No time for complacency on evaluation”
Speaking at the AMEC Summit in Barcelona, Francis Ingham MPRCA, Director General, PRCA, challenged the PR and communication industry not to become complacent about evaluation. He warned that while...
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ASA: Showing some Pride in your marketing
The ASA have put out a post detailing their thoughts on the advertising used in Pride etc, it is a great read and avalable on their site, I have copied below please check out their site: It’s been 46...
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ASA/CAP: Four top tips for charity advertising
The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable...
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Vetting claims about products for animal health
The CAP have put out a post detailing their thoughts on the advertising used when discussing vets and animal medicine, it is a great read and avalable on their site, I have copied below please check...
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What you see is what you get – headline prices and cashback or trade-in...
The CAP have recently added advice to their website on headline prices and cashback. CAP’s Compliance team have recently found themselves following up on a number of complaints about sponsored search...
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The Industry Panels that help the ASA and CAP in their regulatory decision...
This is a copy of text from the CAP/ASA website but I feel it may be useful to some people here so please feel free to explore the site and see what else they have to offer. The ASA and CAP often need...
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Non-broadcast food advertising rules: 12-month review
The Committee of Advertising Practice (CAP) has announced the terms of reference for its review of the rules introduced last year on the advertising of food and soft drinks high in fat, salt and sugar...
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ASA – Don’t just ‘wing’ it – Pricing and availability in travel marketing
The ASA have put out a post detailing their thoughts on the advertising used in Travel Marketing etc, it is a great read and avalable on their site, I have copied below please check out their site:...
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ASA/CAP: Six top tips to avoid misleading advertising
The ASA/CAP have put out a post detailing 6 tips to avoid misleading advertising, it is a great read and avalable on their site, I have copied below please check out their site: In 2017, around 70% of...
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Home truths for estate agents: ensure your marketing complies with the CAP Code
The CAP have put out a post detailing their thoughts on the advertising used by estate agents, it is a great read and avalable on their site, I have copied below please check out their site: The UK...
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ASA Post “Completing work on our review of the ASA’s independent review process”
The ASA have put out a post detailing their thoughts on Completing work on their review of the ASA’s independent review process, it is a great read and avalable on their site, I have copied below...
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Picture perfect? Advertising and body image
The ASA have released a piece on their website about Advertising and body image, this is shown below but is well worth a read, as is other things on their site: With summer showing no signs of...
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Bricks and mortar: Key watch-outs for equity release product ads
The ASA have released a piece on their website about Bricks and mortar: Key watch-outs for equity release product ads, this is shown below but is well worth a read, as is other things on their site:...
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Think tanks and lobbying: statutory register must be expanded
Responding the recent press coverage about alleged links between think tanks and the lobbying process, the Public Relations and Communications Association (PRCA) has welcomed comments from Alison...
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Regulation of Online Advertising: A Briefing
The ASA have released a piece on their website about their Regulation of Online Advertising, this is shown below but is well worth a read, as is other things on their site: Our latest Annual Report...
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Think you know what the CAP Code applies to?
The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code...
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Promotional marketing for the win!
The ASA have put out a post detailing their thoughts on Promotional Marketing, it is a great read and avalable on their site, I have copied below please check out their site: 1. Plan ahead Plan your...
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Avoiding taking a gamble with ‘particular appeal’
The ASA have released a piece on their website about some of their judgeents on gambling cases, this is shown below but is well worth a read, as is other things on their site: In November 2017, in...
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Digital Marketing Agency, fishbat, Shares 4 Marketing Tips for Nonprofit...
In an effort to help nonprofits develop a holistic and effective approach to advertising, digital marketing agency fishbat shares 4 marketing tips for nonprofit organizations. When it comes to...
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ASA welcomes sentencing of Richard Howard, the man behind misleading passport...
The ASA have reported on the oucome of a case that they investigated showcasing how advertising was abused, there is more on their website but I have copied the text below, please clook at their...
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Next Generation Of Marketers Want Job Security Over “Cutting Edge” Brands
New research published by the Chartered Institute of Marketing sheds light on what the next generation of marketers are looking for from their future employers. A survey of young people (17-19-year...
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ASA Advice: Keeping your ‘Organic’ claims compliant
The ASA have released a post which tells how you can be ‘Keeping your ‘Organic’ claims compliant. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of...
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ASA Advice: Remember, remember and avoid getting burned this Bonfire Night
The ASA have released a post which tells how you can Remember, remember and avoid getting burned this Bonfire Night. I have enclosed the text of the link below, but please have a look at the ASA site...
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ASA Advice: A scare you really want to avoid! Our advice for Halloween ads
The ASA have released a post which tells how you about: ‘A scare you really want to avoid! Our advice for Halloween ads’. I have enclosed the text of the link below, but please have a look at the ASA...
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Sharp rise in unregulated lobbyists highlights ‘ethical divide’ in lobbying
The number of lobbyists failing to declare Codes of Conducts on the Government’s lobbying register soared by more than a quarter (28%) between 2019 and 2020, according to a PRCA analysis of entries...
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